Distinguish progress from activity
Product launches, meetings and downloads can be useful context, but explain how they connect to customer demand. Separate active users from registrations and paying customers from free pilots. Show the period covered, the definition of each metric and what changed after customer feedback. Investors need evidence of learning, not just a list of completed tasks.
Fund the next proof point
Explain the specific uncertainty the round will address: product adoption, paid conversion, delivery economics or a repeatable acquisition channel. Build the budget around the people and work needed to test it. Show current cash, monthly burn and the consequences if the milestone takes longer. Do not frame a future round as committed unless it is.
Turn early traction into testable evidence
Build a cohort view
Group customers by the month they started and track what they do next. State whether the measure is activity, retention, conversion or payment. A cumulative registration chart can rise while recent customers stop using the product. Include the denominator, the period and the source of the figures so an investor can reproduce the calculation. If the sample is small, explain that limitation instead of implying a stable trend.
Tie runway to a proof point
List current cash, committed spending and the monthly cost of the team needed for the next milestone. Keep unsigned sales and an uncommitted follow-on round out of the secured-cash column. Explain what management would cut, delay or change if the milestone takes longer. The useful output is a dated decision plan: what will be learned, how much it costs and when another financing decision becomes necessary.
Your preparation checklist
- Customer problem
- Explain who has the problem and what they currently do instead.
- Evidence
- Provide dated pilot, usage or sales evidence and distinguish paid from unpaid activity.
- Team and ownership
- Outline relevant execution experience and a current ownership table.
- Round plan
- State the amount, proposed structure, use of funds and next proof point.
Before you submit
Can a pre-revenue company approach Cubin?
Cubin’s stated stage focus includes angel and early-stage opportunities. Explain the customer evidence and work completed, even where revenue is not yet available. Consideration is case-specific; being early stage does not establish eligibility or guarantee investment.
How Cubin considers an opportunity
Cubin invests its own capital and works with an international network of private investors, family offices and investment firms. Our investment focus is USD 1–30 million, from angel and early-stage opportunities through growth and private equity. We assess business quality, financial performance, growth, valuation and risk. Direct investment and investor introductions are different outcomes; neither is guaranteed by submitting a pitch.
What to include in your pitch
Send a short company overview, location, sector, stage, amount sought and intended use of funds. Include revenue or traction where available, ownership information and the next milestone. Attach a non-confidential PDF pitch deck, up to 3 MB. The form is in English and does not require a member account. Your submission is sent to Cubin with the guide page you came from. Do not include sensitive customer data in your initial submission.
Choose the next step for your situation
If AI drives the product, address model economics and differentiation with AI investors in the UAE.
For software retention and platform revenue definitions, see Technology investors in the GCC: software and platform metrics.
For individual investor involvement and co-investment roles, see Private investors in the UAE: individual and co-investment capital.
Return to Capital Raising to introduce your company or choose another market and investor type.