FOR COMPANIES SEEKING CAPITAL

Technology investors in the GCC: software and platform metrics

Explain the commercial engine behind your technology: how customers adopt it, how revenue repeats and what it costs to deliver across GCC markets.

No member login required · Optional PDF pitch deck

Match the metrics to the business model

Subscription software, marketplaces and hardware-enabled services should not present identical metrics. Explain what a customer buys and when revenue is recognised in your own reporting. Separate recurring software revenue from implementation projects and hardware sales. Define active customers, retention and gross margin so the numbers can be compared over time.

Show a repeatable route to customers

Describe the acquisition channel, sales cycle and resources required to deploy the product. Separate direct sales from partner-led distribution and identify concentration. For GCC expansion, explain localisation and customer-support needs by market. A successful pilot in one country is useful evidence, but not proof of identical economics elsewhere.

Choose metrics that match the revenue model

Software subscriptions and enterprise delivery

Separate recurring subscription revenue from implementation, hardware and one-off services. Explain when a contract is signed, when the product becomes usable and when cash is collected. Show retention for a consistent customer group and identify any concentration in a few enterprise contracts. Include the support and deployment effort required to serve the next customer; subscription pricing does not automatically make delivery scalable.

Platforms and transaction-based businesses

Separate the value moving across a platform from the revenue the business earns. Define the take rate, incentives, refunds and direct delivery cost. Explain whether repeat usage survives after incentives end. For expansion across the GCC, identify changes in distribution, language, integrations and customer support for each proposed market. The purpose is to test repeatability, not to turn a regional population figure into a revenue forecast.

Your preparation checklist

Revenue model
Separate subscriptions, usage charges, implementation and hardware where applicable.
Retention
Show continued paid usage or repeat purchases with a dated measurement period.
Delivery cost
Include hosting, support, onboarding and any human service needed to make the product work.
Expansion
Identify the customer segment, route to market and budget for each next country.

Before you submit

Should all technology companies use recurring revenue metrics?

Only where they describe the actual business. Do not label one-off project income as recurring subscription revenue. Choose measures that make the business understandable and reconcile them with the financial statements or management accounts you provide.

How Cubin considers an opportunity

Cubin invests its own capital and works with an international network of private investors, family offices and investment firms. Our investment focus is USD 1–30 million, from angel and early-stage opportunities through growth and private equity. We assess business quality, financial performance, growth, valuation and risk. Direct investment and investor introductions are different outcomes; neither is guaranteed by submitting a pitch.

What to include in your pitch

Send a short company overview, location, sector, stage, amount sought and intended use of funds. Include revenue or traction where available, ownership information and the next milestone. Attach a non-confidential PDF pitch deck, up to 3 MB. The form is in English and does not require a member account. Your submission is sent to Cubin with the guide page you came from. Do not include sensitive customer data in your initial submission.